PostHog

PostHog's web analytics is a comprehensive solution designed for users who seek a more robust and insightful alternative to Google Analytics 3 (GA3) and other analytics platforms. It boasts the ability to capture 30% more data than GA4, thanks to its resistance to adblockers and avoidance of third-party cookies. The platform is praised by users who have switched from Plausible and Google Analytics, citing its power and insightfulness, as well as its provision of essential metrics. PostHog's features include top paths, referrers, device types, world map visualization, retention cohorts, UTM tracking, scroll tracking, bounce tracking, and duration tracking. It offers usage-based pricing with the first 1 million events per month being free and promises cheaper, dedicated pricing for web analytics in the future. The platform also stands out with its compliance with HIPAA and GDPR, open-source nature, and pre-configured dashboards. PostHog is particularly suitable for those who want to go beyond basic web analytics, avoid weeks of dashboard setup, and require integrations beyond Google's ecosystem.